How chat bots are being used to help refugees
On-demand service Refugee Text is using messenger apps to provide vital information to refugees in a way that is convenient to them and targeted to their situations.
On-demand service Refugee Text is using messenger apps to provide vital information to refugees in a way that is convenient to them and targeted to their situations.
The use of messaging apps is growing worldwide along with the sophistication of artificial intelligence and ‘chat bots’, but can brands earn the right to share this private space and how will consumers choose to respond?
From ‘chatbots’ to social VR experiences, Facebook’s new features seem like an exciting way for brands to connect with consumers. But what should they consider before jumping in head first?
Google has finally released its long-awaited chat app Allo, but will AI capabilities be enough to challenge established rivals such as WhatsApp?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.