How chat bots are being used to help refugees
On-demand service Refugee Text is using messenger apps to provide vital information to refugees in a way that is convenient to them and targeted to their situations.
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Using messaging apps without being creepy
Charlotte RogersThe use of messaging apps is growing worldwide along with the sophistication of artificial intelligence and ‘chat bots’, but can brands earn the right to share this private space and how will consumers choose to respond?
What brands should consider before jumping on Facebook’s chatbots
Leonie RoderickFrom ‘chatbots’ to social VR experiences, Facebook’s new features seem like an exciting way for brands to connect with consumers. But what should they consider before jumping in head first?
Can Google’s new chat app Allo rival Facebook Messenger and WhatsApp?
Thomas HobbsGoogle has finally released its long-awaited chat app Allo, but will AI capabilities be enough to challenge established rivals such as WhatsApp?
What skills will marketers need to face the post-pandemic world?
Megan TatumFrom nurturing a fierce curiosity in customer behaviour, to becoming more agile and honing their digital skills, marketers must be prepared to upskill if they want to futureproof their careers in 2021 and beyond.
Redundancy Chronicles: Don’t let lockdown get you down
Secret MarketerWe may be in the middle of a third lockdown, which has undoubtedly set back the job market once more, but make sure you’re ready and well placed for future opportunities as they will arise.
The Festival of Marketing launches effectiveness event
Marketing Week ReportersMark Ritson, Helen Edwards and CMOs from Nationwide and KFC confirmed for a new March event called The Bottom Line that will deliver insight into what marketers should spend their time and money on.
Domino’s merges digital and marketing teams
Lucy TesserasFormer Costa Coffee CMO Sarah Barron has been appointed to lead the restructured team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.