How chat bots are being used to help refugees
On-demand service Refugee Text is using messenger apps to provide vital information to refugees in a way that is convenient to them and targeted to their situations.
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Using messaging apps without being creepy
Charlotte RogersThe use of messaging apps is growing worldwide along with the sophistication of artificial intelligence and ‘chat bots’, but can brands earn the right to share this private space and how will consumers choose to respond?
What brands should consider before jumping on Facebook’s chatbots
Leonie RoderickFrom ‘chatbots’ to social VR experiences, Facebook’s new features seem like an exciting way for brands to connect with consumers. But what should they consider before jumping in head first?
Can Google’s new chat app Allo rival Facebook Messenger and WhatsApp?
Thomas HobbsGoogle has finally released its long-awaited chat app Allo, but will AI capabilities be enough to challenge established rivals such as WhatsApp?
Market research, data strategy, remote working: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
John Lewis, M&S, Unilever: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Ritson on the UK’s top 10 sonic brands
Marketing Week ReportersFrom Autoglass to Netflix to Just Eat, Mark Ritson explores the brands with the most effective sonic assets.
How the aid sector plans to reverse a ‘cataclysmic’ drop in support
Michaela JeffersonThe UK’s international aid organisations are launching a joint campaign for the first time, aimed at rebuilding the prospects of the entire category.