How Chinese brands are breaking through in the West
Already major players in their homeland, China’s heavyweight brands are now eyeing the UK with serious interest as they target global growth.
Already major players in their homeland, China’s heavyweight brands are now eyeing the UK with serious interest as they target global growth.
Tencent is China’s biggest brand and it now has its sights set firmly on fuelling growth outside its home market through a focus on content, messaging and major global brand investment
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Making LGBT consumers visible in marketing is the best way to improve brand sentiment while attracting the best possible talent.
CEO Chris Kempczinski has praised the role of marketing in boosting McDonald’s brand strength.
While marketers working in consumers electronics command the highest wages, their peers in the charity/not-for-profit sector bring home the smallest average salary, according to the 2023 Career and Salary Survey.
Cross-selling, upselling and even down-selling can be highly effective techniques, but the basics are not always well understood by marketers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here