How Chinese brands are breaking through in the West
Already major players in their homeland, China’s heavyweight brands are now eyeing the UK with serious interest as they target global growth.
China’s biggest brand on its plans to conquer the West
Sarah VizardTencent is China’s biggest brand and it now has its sights set firmly on fuelling growth outside its home market through a focus on content, messaging and major global brand investment
Pokemon Go and the perils of following a fad
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How brands can fly the flag for the LGBT community
Charlotte RogersMaking LGBT consumers visible in marketing is the best way to improve brand sentiment while attracting the best possible talent.
Marketing Week Meets the CX50: Chris Pitt, CEO, First Direct
Marketing Week ReportersAs one of the 10 Organisational Leaders in the CX50 list, First Direct CEO Chris Pitt discusses the role of the C-suite in delivering CX and customer-centric culture, as well as the functions that senior executives look to for strategic CX leadership.
Why marketing is becoming a career of choice for young people
Charlotte RogersCovid-19 may have damaged the career prospects of young people leaving education over the past 18 months, but could marketing be emerging as a popular destination for this next wave of talent?
What marketers should stop (and start) doing immediately
Marketing Week ReportersFrom upping the focus on risk management and taking time out for strategy planning, to ending the obsession with creating content and ‘digital’, Mark Ritson, Helen Edwards and marketers from Boots, Mastercard and GSK share their thoughts on what brands should begin doing, and what should be banished.
Marketing ‘Sprintathon’ raises over £50k for cancer research
Michaela JeffersonBrands including Just Eat, Tesco and Mars put forward a team for last week’s event, which was described as the “de facto welcome back” for the industry, following 18 months of Covid-19.