How Chinese brands are breaking through in the West
Already major players in their homeland, China’s heavyweight brands are now eyeing the UK with serious interest as they target global growth.
China’s biggest brand on its plans to conquer the West
Sarah VizardTencent is China’s biggest brand and it now has its sights set firmly on fuelling growth outside its home market through a focus on content, messaging and major global brand investment
Pokemon Go and the perils of following a fad
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How brands can fly the flag for the LGBT community
Charlotte RogersMaking LGBT consumers visible in marketing is the best way to improve brand sentiment while attracting the best possible talent.
Why Tesco Mobile is ‘pulling closer’ to the masterbrand
Charlotte RogersWith a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.
Why Greggs borrowed fashion’s ‘drop culture’ to launch its vegan steak bake
Matthew ValentineGreggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.
Covid’s great insight is distance doesn’t matter, which is good news for marketers
Liron SmadjaEmployees forced to work remotely have demonstrated proximity has no bearing on quality of work, which opens up a range of opportunities for using local talent on campaigns in global markets.
TikTok, ITV, Superdry: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.