How Chinese brands are breaking through in the West
Already major players in their homeland, China’s heavyweight brands are now eyeing the UK with serious interest as they target global growth.
China’s biggest brand on its plans to conquer the West
Sarah VizardTencent is China’s biggest brand and it now has its sights set firmly on fuelling growth outside its home market through a focus on content, messaging and major global brand investment
Pokemon Go and the perils of following a fad
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How brands can fly the flag for the LGBT community
Charlotte RogersMaking LGBT consumers visible in marketing is the best way to improve brand sentiment while attracting the best possible talent.
McDonald’s CEO: ‘Our brand is in the strongest position it’s been in years’
Molly InnesCEO Chris Kempczinski has praised the role of marketing in boosting McDonald’s brand strength.
Consumer electronics crowned best paid sector for marketers
Marketing Week ReportersWhile marketers working in consumers electronics command the highest wages, their peers in the charity/not-for-profit sector bring home the smallest average salary, according to the 2023 Career and Salary Survey.
How to increase revenue by using top-notch sales techniques
Marlena PółrolaCross-selling, upselling and even down-selling can be highly effective techniques, but the basics are not always well understood by marketers.
Marketoonist on the evolution of smart products
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here