How Chinese brands are breaking through in the West
Already major players in their homeland, China’s heavyweight brands are now eyeing the UK with serious interest as they target global growth.
China’s biggest brand on its plans to conquer the West
Sarah VizardTencent is China’s biggest brand and it now has its sights set firmly on fuelling growth outside its home market through a focus on content, messaging and major global brand investment
Pokemon Go and the perils of following a fad
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How brands can fly the flag for the LGBT community
Charlotte RogersMaking LGBT consumers visible in marketing is the best way to improve brand sentiment while attracting the best possible talent.
Inflation is falling but do marketers have cause for optimism?
Rachel LawlerInflation in the UK fell to 8.7% in April, but this is unlikely to translate to confident consumers or companies just yet.
‘We had been playing it too safe’: Morrisons CMO on its brand revamp
Niamh CarrollMorrisons is hoping that being ‘bolder’ about what makes its brand distinctive will drive customer into store, with top marketer Rachel Eyre admitting the supermarket had been “playing it too safe”.
From M&S’s turnaround to the reframing of Peloton: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the BBC’s brand plans to Oatly’s positioning, it’s been a busy week. Here is my take.
Fake ads are on the rise – good or bad, brands need to call it out
Rory McEnteeThe line between real ads and copycats is being deliberately blurred, argues Gymbox’s brand and marketing director Rory McEntee.