Since its 2008 takeover by Abu Dhabi investors, Manchester City has established itself not only as one of English football’s most successful clubs but also its most exciting brand, forming a unique ‘family of clubs’ to reach new fans around the world.
Manchester City FC’s Abu Dhabi owners have invested in three other football clubs worldwide, expanding the core brand’s reach while creating a halo effect for the rest, says the commercial head of the group’s marketing operation Omar Berrada.
Manchester City FC is aiming to coordinate marketing activities and data sharing across its growing ‘family’ of sister clubs around the world by signing a major new technology deal with cloud software provider SAP.
As Nina Bibby unveils her last major campaign for O2 after eight years heading up marketing, she says her team’s ability to drive commercial growth while delivering for customers is one of her proudest achievements.
In Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice.
The former agency boss replaces Jude Bridge at the helm of the marketing consultancy.
Currys is by far the superior brand of the four merging businesses, but a number of challenges lie ahead for the electrical goods retailer.