How connected cars are driving innovation

With most major auto makers unveiling new plans for connected cars at the Consumer Electronics Show, the industry is set for unprecedented change over the next decade. But how should brands communicate the benefits of connectivity to customers?

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What marketers should take away from CES 2016

Sarah Vizard

The Consumer Electronics Show (CES) was back in Las Vegas and bigger than ever this month. Some 200,000 attendees descended on the 2.5 million square feet of trade show space to find out about the latest tech innovations. For those marketers that weren’t there, here are the key takeaways.