The beer industry is increasingly promoting moderate drinking and lower alcohol beer in a bid to boost loyalty and prove that it is living up to its pledge to improve responsible drinking.
The Consumer Electronics Show (CES) was back in Las Vegas and bigger than ever this month. Some 200,000 attendees descended on the 2.5 million square feet of trade show space to find out about the latest tech innovations. For those marketers that weren’t there, here are the key takeaways.
The Consumer Electronics Show is ostensibly a tech conference and a future-gazing one at that. A lot of the innovation on show won’t actually be in the hands of consumers for years, if ever. Yet a growing number of marketers from non-tech brands such as Unilever, New Balance and L’Oreal are in attendance.
TUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the squeeze on marketing roles to the question of loyalty, it’s been a busy week.
Ahead of the new season kicking off on Sunday, the sport’s marketing boss Ellie Norman discusses racing, racism and responsibility.
From the Facebook ad boycott to the top 100 brands, catch up on all this week’s biggest marketing news.