Mental health charity Time to Change is launching its first awareness day with the backing of brands including Telefonica, BT and E.ON with the aim of building a ‘social movement’ to tackle the stigma of mental health.
Beat Bullying, the anti-bullying organisation, is launching MindFull a new mental health charity for teenagers with a cinema and press ad campaign.
Mental health charity Time to Change is launching a TV campaign to tackle the stigma about mental health among young people.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
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