Today (10 October) marks World Mental Health Day, a day recognised by the World Health Organisation as a date to raise awareness for mental health. The initiative has been around since 1992 and focuses on a different theme each year. This year’s looks at psychological first aid and the support people can provide to those in distress.
As more companies get involved with emotive campaigns and show a presence beyond sales, many brands have jumped on board to show their support for today’s event through their own campaigns or on social media. Here are five that are getting involved:
Dixons Carphone: #ThereForMe
Dixons Carphone has collaborated with charity ‘The Mix’ to celebrate “inspirational people who have provided psychological and mental health support to someone in their time of need”. The social media campaign aims to highlight how everyone has tough times and to thank those people who are there for people when they need them.
The campaign asks participants to go into a Dixons Carphone store and have a photo taken in a photo frame while holding up a sign with the name of the person that has supported them throughout their challenge.
The photos are being shared on social media with the hashtag #ThereForMe and are being uploaded to Dixons Carphone’s microsite and to social media.
Faces getting involved with the campaign include GMTV presenter Andrew Castle and Dixons Carphone CEO Seb James.
NHS and YMCA teamed up with Rizzle Kicks singer Jordan Stephens for an anti-stigma campaign in support of World Mental Health Day. The campaign involves the NHS’s first music video with Stephens’ song ‘Whole’ being used to connect with audiences.
The campaign is being pushed with the hashtag #IAMWHOLE and aims to target young people aged 14-24. Star names featured in the video include James Corden, Ed Sheeren and Dermot O’Leary.
Bank of England: #Thisisme
— Bank of England (@bankofengland) October 10, 2016
The Bank of England has released its own short film in support of those with mental health problems. The video introduces members of the bank’s team who all mention what job they do, a little about themselves but also what mental issue they have or are suffering from, such as depression, anxiety or bipolar defective disorder. The video has been pushed out on the bank’s social media channels, including Facebook and Twitter.
— NSPCC (@NSPCC) October 10, 2016
The NSPCC has tied its ‘It’s time’ campaign in to World Mental Health Day in order to create further awareness about children who are being abused and its concern that the government isn’t counting the number of children that need support.
The charity is pushing its campaign out on social media with tweets such as “On #WorldMentalHealthDay we tell Government #ItsTime to stand up for children who have been abused. Do you agree?“.
Huffington Post & Snapchat
Huffington Post has turned to charity Mind to raise awareness, allowing the charity to take over its Snapchat account for the day, documenting how people are celebrating World Mental Health Day.
The news site has also posted some tweets relating to mental health problems itself, including a video on ‘Why No Woman Should Ever Feel Ashamed Of Suffering From Postnatal Depression’.
— Huffington Post UK (@HuffPostUK) October 10, 2016