Food delivery service Deliveroo has unveiled a colourful rebrand as it aims to improve its public perception and stand out on the global stage.
As Just Eat launches its “industry-first” group ordering service on Apple TV, the brand’s UK marketing director Ben Carter tells Marketing Week how it plans to become part of customers’ everyday lives.
Head of global insight for Just Eat Paul Cook argues that companies are sitting on plenty of data but allowing marketers day-to-day access is not necessarily a priority and this must change.
Marketing Week’s annual celebration of effectiveness, creativity and innovation returns, with a stellar jury of senior marketers lined up to determine the winners.
AB InBev’s volume sales declined by 15.3% in North America in the final quarter of the year, this was primarily driven by Bud Light, over six months on from a boycott of the brand.
The business cut marketing spend by 25% in 2023, despite making key hires in ecommerce and retail media.
Tasked with managing the tensions between long and short-term growth, Mars Food & Nutrition marketing boss Matthew Graham explains how his team focused on “fewer, bigger, better” innovation.