EatFirst is creating the first ‘online-only’ restaurant
EatFirst is aiming to replicate the success of ecommerce brands such as Asos in the food industry with the launch of an online-only restaurant.
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Is Deliveroo rebrand about gaining global appeal or reducing controversy?
Tom BanksFood delivery service Deliveroo has unveiled a colourful rebrand as it aims to improve its public perception and stand out on the global stage.
Just Eat on why its tech will become a ‘permanent feature’ in UK living rooms
Leonie RoderickAs Just Eat launches its “industry-first” group ordering service on Apple TV, the brand’s UK marketing director Ben Carter tells Marketing Week how it plans to become part of customers’ everyday lives.
Video: Just Eat insight chief Paul Cook on customer-led marketing
Josie AllchinHead of global insight for Just Eat Paul Cook argues that companies are sitting on plenty of data but allowing marketers day-to-day access is not necessarily a priority and this must change.
Brand diagnosis and the cost of living crisis: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need for brand diagnosis ahead of setting strategy to Premier Food’s investment in brand, it’s been a busy week. Here is my take.
‘Smartphones on wheels’: Why Ford is prioritising innovation as cross-category comparisons rise
Lucy TesserasConsumers are comparing brands across sectors more than ever, fuelling Ford’s appetite for innovation. This will become even more essential given the move to electric vehicles is a “huge brand switch moment”, says marketing boss Pete Zillig.
What to consider when measuring influencer marketing
Econsultancy TeamAs brands increase influencer marketing spend, it is vital to be able to accurately quantify the return on that investment.
Algorithms are powerful new agents of double jeopardy
Grace KiteThe algorithms of big tech firms favour big brands, meaning they are at an unfair advantage over their smaller competitors. But more meritocratic algorithms would be better for small businesses with a quality product and the economy.