Spotify is to launch its “most concerted” global marketing effort to date to support the development of its ‘Year in Music’ initiative as it looks to keep people engaged by promoting music in the same way broadcasters promote TV shows.
Programmatic and digital advertising is increasingly about the data but many brands are concerned they are losing the emotional touch. At Quantcast’s Supernova event in London today (21 October) Lloyds explained how it wants to make its digital advertising as emotive as its TV campaigns while the agency behind John Lewis’ ads explained why data is not the answer to everything.
As it reaches its 60th birthday, UK TV advertising has evolved from being information-heavy to prioritising clever creative that triggers emotion and uses humour to entertain viewers. Targeted content that can transfer across different screens and marketing channels is also rising up the agenda, thanks to changing consumption habits and new technology for media buying. […]
The dog food brand has won the top prize from Sky’s Zero Footprint ad fund, now in its third year.
Brands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.
Marketing Week has selected the top 12 marketing campaigns of 2023 and now it’s time to vote for your favourite.
Leslie Berland had spent almost seven years at Twitter as CMO before Elon Musk’s takeover, and joined Peloton in January to rejuvenate the struggling fitness brand.