How emotion tracking can help brands create marketing that resonates

A new world of emotion tracking technology such as Emotient, recently acquired by Apple, will enable brands to measure at scale how emotionally engaged customers are with ads and use that information to develop marketing that is more likely to resonate.

Got a question?

Recommended

monsters-inc-disney-2013-fullwidth.jpg

How John Lewis, Pixar and Lloyds inject emotion into their marketing

Thomas Hobbs

Programmatic and digital advertising is increasingly about the data but many brands are concerned they are losing the emotional touch. At Quantcast’s Supernova event in London today (21 October) Lloyds explained how it wants to make its digital advertising as emotive as its TV campaigns while the agency behind John Lewis’ ads explained why data is not the answer to everything.

TV at 60

TV ads at 60: How they’ve changed and the most effective ads ever

Mindi Chahal

As it reaches its 60th birthday, UK TV advertising has evolved from being information-heavy to prioritising clever creative that triggers emotion and uses humour to entertain viewers. Targeted content that can transfer across different screens and marketing channels is also rising up the agenda, thanks to changing consumption habits and new technology for media buying. […]