How fashion brands are taking Instagram from gimmick to strategic
For many fashion brands, Instagram is no longer just a ‘gimmick’ used during fashion weeks to create a buzz, but a serious part of their social strategy.
Instagram: Competing with TV or complementing it?
Sarah VizardInstagram continues to pitch itself to brands and agencies as a complement to TV campaigns but with its cheaper prices and more personalised offering experts believe it could steal ad dollars, as long as brands understand its points of difference.
Instagram to become ‘shop window for brands’ this Christmas as it debuts new ad targeting tool
Thomas HobbsInstagram has launched a new targeting segment for advertisers, which allows brands to reach people who are highly engaged with content related to Black Friday, Cyber Monday and Christmas purchases.
Fashion brands struggling to find the right social influencers
Lucy TesserasMost fashion and beauty brands plan to up their budget for influencer marketing as the prominence of social media content creators continues to grow, but they face a challenge in finding the right face to fit their brand.
Why don’t more marketers challenge consumers to search for their brand?
Andrew HollandA clever campaign that connects a TV ad to search has the ability to convert even the most sceptical of consumers in a matter of minutes.
Want to know what you’re worth? 2023 marketing pay revealed
Marketing Week ReportersAs the UK grapples with a cost of living crisis, which sectors are offering the highest salaries for marketing talent? The Career and Salary Survey examines the state of pay in 2023.
Profit warnings, digital advertising, menopause: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Unilever hires former Heinz finance boss to replace Jope as CEO
Michaela JeffersonHein Schumacher says he is convinced of Unilever’s “growth potential” and promises to deliver a “step-up in business performance”.