How fashion brands are taking Instagram from gimmick to strategic
For many fashion brands, Instagram is no longer just a ‘gimmick’ used during fashion weeks to create a buzz, but a serious part of their social strategy.
Instagram: Competing with TV or complementing it?
Sarah VizardInstagram continues to pitch itself to brands and agencies as a complement to TV campaigns but with its cheaper prices and more personalised offering experts believe it could steal ad dollars, as long as brands understand its points of difference.
Instagram to become ‘shop window for brands’ this Christmas as it debuts new ad targeting tool
Thomas HobbsInstagram has launched a new targeting segment for advertisers, which allows brands to reach people who are highly engaged with content related to Black Friday, Cyber Monday and Christmas purchases.
Fashion brands struggling to find the right social influencers
Lucy TesserasMost fashion and beauty brands plan to up their budget for influencer marketing as the prominence of social media content creators continues to grow, but they face a challenge in finding the right face to fit their brand.
Investing in digital skills and brand penetration: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Unilever investing in digital skills to the lessons from Premier Inn, it’s been a busy week. Here’s my take.
Facebook’s Nicola Mendelsohn on why marketing in 2020 is a ‘marathon, not a sprint’
Charlotte RogersAfter a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Facebook, Nike, McDonald’s: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Nissan on reducing complexity and thinking holistically
Molly FlemingNissan’s head of customer experience loves to solve a puzzle whether that’s navigating Covid-19 or communicating the complexity of electric vehicles.