How fashion brands are taking Instagram from gimmick to strategic
For many fashion brands, Instagram is no longer just a ‘gimmick’ used during fashion weeks to create a buzz, but a serious part of their social strategy.
Instagram: Competing with TV or complementing it?
Sarah VizardInstagram continues to pitch itself to brands and agencies as a complement to TV campaigns but with its cheaper prices and more personalised offering experts believe it could steal ad dollars, as long as brands understand its points of difference.
Instagram to become ‘shop window for brands’ this Christmas as it debuts new ad targeting tool
Thomas HobbsInstagram has launched a new targeting segment for advertisers, which allows brands to reach people who are highly engaged with content related to Black Friday, Cyber Monday and Christmas purchases.
Fashion brands struggling to find the right social influencers
Lucy TesserasMost fashion and beauty brands plan to up their budget for influencer marketing as the prominence of social media content creators continues to grow, but they face a challenge in finding the right face to fit their brand.
Take Tesco’s lead, prepare for a recession that will dwarf the financial crash
Mark RitsonForget ‘U’s and ‘V’s, this recession will be F-shaped, and Tesco knows from the financial crash that all most brands and retailers can do is minimise their losses.
M&S overhauls Sparks loyalty scheme to make it digital-first
Matthew ValentineThe retailer hopes the new scheme with offer a more personalised experience and feel “instantly rewarding”.
Why brands should stay true to premium price models
Matt BarkerCompanies should think twice about heavy discounting and seek to maintain a premium price strategy if they want to build brand equity as recession bites.
The Army follows up record recruitment with ‘Nightingale’ campaign
Sarah VizardThe Army is shining a light on the role it has played supporting the NHS during the coronavirus crisis as it looks to show the relevance of a military career.