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Lord Browne, former CEO of BP, on the importance of social purpose over CSR

Charlotte Rogers

How does social purpose differ from CSR? Social purpose has to be relevant to the company’s core business. All companies have to think about how to engage radically with society. This means engaging with stakeholders on their agenda and adapting your business strategy accordingly. The strategy should not just think about the supply chain or sourcing; it also […]

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There are 4 comments at the moment, we would love to hear your opinion too.

  1. Alice 30 Jun 2016

    ‘As a result of the 2016 event Toms donated 27,435 shoes to children worldwide’ so one child did not have a full pair! (is it just me?) o.O

  2. Peter Flynn 1 Jul 2016

    Karma Cola looks interesting.

  3. Chris J Arnold 5 Jul 2016

    Great brand. Does a lot of random stuff. I note a passing reference to TV as if it isn’t important. TV still reaches the masses quickly, builds brands and generates sales. Social, even when it’s done well, is great but too unpredictable, like PR. Though ironically, social often gets the credit when PR did all the work. This article has a bit of a bias towards social.

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