How GSK plans to shake up healthcare marketing
As GSK expands its consumer health brand portfolio, marketing director for Northern Europe Rachel Deans is determined to place the pharmaceuticals giant at the forefront of digital innovation.
As GSK expands its consumer health brand portfolio, marketing director for Northern Europe Rachel Deans is determined to place the pharmaceuticals giant at the forefront of digital innovation.
With Adidas announcing that Kasper Rorsted, currently chief executive at German cleaning products maker Henkel, is set to join as CEO from October, the new boss will have plenty of challenges as he bids to restore the brand to its past glories.
With the global roll out of its one brand strategy, Coca-Cola is making its “biggest strategic change in the history of the company”, according to the brand’s CMO Marcos de Quinto. Yet its biggest challenge is not a marketing one but an industry one – how to overcome declining consumption amid growing concerns over sugar.
Omar Johnson discusses curiosity, creativity and why Beats thrives on the world’s big stages.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.