In the first of a new series exploring the effectiveness of media channels, we explore radio, its strengths and the challenges it faces and what it needs to do to increase its appeal to marketers.
Film has played a central role throughout Sara Frain’s career, setting her up to lead marketing at art house chain Picturehouse Cinemas. She explains the key influences on her career development.
Cineworld is looking to showcase the “unmissable” experiences of watching film in the cinema in a brand campaign it hopes convinces those filmlovers who would rather watch movies on the likes of Netflix to purchase tickets more frequently.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?