In the first of a new series exploring the effectiveness of media channels, we explore radio, its strengths and the challenges it faces and what it needs to do to increase its appeal to marketers.
Film has played a central role throughout Sara Frain’s career, setting her up to lead marketing at art house chain Picturehouse Cinemas. She explains the key influences on her career development.
Cineworld is looking to showcase the “unmissable” experiences of watching film in the cinema in a brand campaign it hopes convinces those filmlovers who would rather watch movies on the likes of Netflix to purchase tickets more frequently.
HSBC is expanding its purpose marketing strategy with its fresh platform ‘Opening Up A World of Opportunity’, after past efforts yielded return on investment.
We arm you with all the numbers you need to tackle the week ahead.
Marketing Week reveals the top 10 marketers in food and drink retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.