The relationship between marketing and insight will be under the spotlight at Marketing Week Live this year; ahead of the event we explore how businesses can better align their teams to get the most from each function.
Asda has suffered a consistent decline in sales over the past 18 months, but CEO Andy Clarke is not interested in quick wins as he admits “the market has fundamentally restructured”. Instead the supermarket is focused on a long-term strategy driven by insight.
Disney is looking at ways it can gain more consumer insight and reach people more directly as the brand’s CEO Bob Iger admits it has “no idea” of who went to see its Star Wars films at the cinema.
With Christmas ad season now firmly underway, Marketing Week shares its take on this year’s Christmas stars and festive flops.
The CMO of KFC and Pizza Hut’s parent company talks about the value of decentralised marketing and why brand success nearly always comes down to relevance, ease and distinctiveness.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.