The relationship between marketing and insight will be under the spotlight at Marketing Week Live this year; ahead of the event we explore how businesses can better align their teams to get the most from each function.
Asda has suffered a consistent decline in sales over the past 18 months, but CEO Andy Clarke is not interested in quick wins as he admits “the market has fundamentally restructured”. Instead the supermarket is focused on a long-term strategy driven by insight.
Disney is looking at ways it can gain more consumer insight and reach people more directly as the brand’s CEO Bob Iger admits it has “no idea” of who went to see its Star Wars films at the cinema.
John Lewis and Boots have become the latest high street brands to announce store closures and job losses as the retail sector struggles with the economic fallout from coronavirus.
The brand boycott is about more than media effectiveness, but it is a good opportunity for marketers to work if they should be in the ‘love it’ or ‘hate it’ camp on social media.
This year’s Festival of Marketing will take place online across five days from 5 to 9 October with top speakers from the world of marketing discussing the key issues and opportunities facing the industry.
From the postponement of Euro 2020 to the prospect of staging the first behind closed doors FA Cup final, former Pepsi marketer Kathryn Swarbrick has been on a steep learning curve since joining the FA in October.