Leon is hoping to make its marketing ‘as pioneering as its proposition’ as it appoints Kirsty Saddler as its first ever brand and marketing director.
Co-founder Carl Pei on how the brand is taking on Apple with its high-end, low-price products and word-of-mouth marketing strategy.
After leaning on insight from a customer poll, Pret A Manger is set to launch a standalone vegetarian shop and group marketing director Mark Palmer believes more brands should crowdsource ideas from the public to ensure new launches are successful.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.