Leon is hoping to make its marketing ‘as pioneering as its proposition’ as it appoints Kirsty Saddler as its first ever brand and marketing director.
Co-founder Carl Pei on how the brand is taking on Apple with its high-end, low-price products and word-of-mouth marketing strategy.
After leaning on insight from a customer poll, Pret A Manger is set to launch a standalone vegetarian shop and group marketing director Mark Palmer believes more brands should crowdsource ideas from the public to ensure new launches are successful.
Downloading and listening to a branded podcast can be a sign of real consumer commitment. A mixture of engaging content and the right talent is helping brands attract attention.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
As car makers shift their focus from selling cars to providing mobility their brands are changing accordingly.
Sheila Mitchell has been behind initiatives including Change4Life and Every Mind Matters but is leaving to work as a consultant to government