How Macmillan is moving its brand beyond metaphors to show ‘harsh reality’ of cancer
Macmillan Cancer Support is prepping a radical brand overhaul, as it looks to introduce more people to the brand amid increasing cancer rates.
Macmillan preps for brand overhaul as it looks to become ‘more inclusive and gritty’
Leonie RoderickMacmillan Cancer Support is looking to change its marketing strategy and overhaul the brand, as it aims to be more inclusive and show “the breadth of the services” it provides.
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Charities suffering donor apathy
Lucy TesserasAs research reveals even regular donors feel little emotional connection, charities need to find an integrated approach to communications that inspires supporters to become advocates.
How have charities weathered the fundraising crisis?
Sarah VizardCharities have come under fire over the summer for the way they fundraise after concerns about some of the aggressive tactics used and the revelations have had an impact on perceptions of the charity sector, according to new research.
Tesco’s brand director to step down after completing brand turnaround
Lucy TesserasMichelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand.
A third of marketers anticipate an imminent rise in job opportunities
Michaela JeffersonMarketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.
‘Inconsistency will be our consistency’: How MTV’s logo smashed the old world order
Matt BarkerWhen the iconic channel launched 40 years ago this summer it didn’t just change popular music, it also helped pave the way for a new visual language in advertising, marketing and beyond.
Bounce back on the horizon as marketing budgets poised for growth
Michaela JeffersonThe latest IPA Bellwether data anticipates particularly strong growth in main media advertising over the coming year, suggesting marketers are plotting a return to brand building.