How Macmillan is moving its brand beyond metaphors to show ‘harsh reality’ of cancer
Macmillan Cancer Support is prepping a radical brand overhaul, as it looks to introduce more people to the brand amid increasing cancer rates.
Macmillan preps for brand overhaul as it looks to become ‘more inclusive and gritty’
Leonie RoderickMacmillan Cancer Support is looking to change its marketing strategy and overhaul the brand, as it aims to be more inclusive and show “the breadth of the services” it provides.
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Charities suffering donor apathy
Lucy TesserasAs research reveals even regular donors feel little emotional connection, charities need to find an integrated approach to communications that inspires supporters to become advocates.
How have charities weathered the fundraising crisis?
Sarah VizardCharities have come under fire over the summer for the way they fundraise after concerns about some of the aggressive tactics used and the revelations have had an impact on perceptions of the charity sector, according to new research.
The talent pipeline and laying the groundwork: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From getting young people interested in a marketing career to the need to balance brand and performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Nike credits ‘innovation, brand strength and scale’ for DTC success
Manny PhamNike pointed to direct sales increasing 28% to $4.7bn (£3.4bn) and a rise in online sales, as proof of its digital strategy is working, as it aims to be a 40% digital business by 2025.
‘It’s time to shout about the brand’: How Purplebricks plans to win over sceptics
Michaela JeffersonNew CMO Ben Carter has launched the online estate agency’s biggest brand campaign in five years, fronted by TV personality and comedian Mo Gilligan.
Consumer confidence dips as ‘cost-of-living crisis’ looms
Manny PhamConsumer confidence has dropped due to concerns about rising tax, food and fuel prices, while the end of the furlough scheme means consumers are “slamming on the breaks” in anticipation of economic hardships.