How newspapers can convince advertisers to return to print
Can print reverse a long-term decline in ad revenues or have marketers moved on?
Trinity Mirror’s new newspaper aims to fight print decline
Leonie RoderickDespite declining industry sales, Trinity Mirror is launching a weekday newspaper with no website, which the company’s marketing director and the newpaper’s publishing director Zoe Harris says will target time-poor readers.
The Independent claims online-only will give advertisers ‘more brand clarity’ as it ends print run
Leonie RoderickThe Independent is the first national newspaper to close its print editions and move to a digital-only offering as it seeks to engage advertisers “with much more clarity”.
Why print brands need to start selling the medium
Leonie RoderickIn an environment that is plagued by falling print sales and a move towards digital, it’s undoubtedly a tough time to be a publisher. News UK’s sales director Karin Seymour explains why print brands need to start shouting about the medium to survive.
Why viral sensation Little Moons ‘backs impact over efficiency’
Charlotte RogersMochi ice cream brand Little Moons may have taken its marketing strategy to the next level since it went viral on TikTok earlier this year, but that does not mean the business is “walking away from digital”.
Marketing Room 101: It’s time to ban free pitches, hyper targeting and meaningless content
Lucy TesserasSir John Hegarty, Jan Gooding and Reach’s Andrew Tenzer have made their cases for the marketing buzzwords, theories and jargon that must be banished from marketing.
P&G vows to increase digital marketing spend amid growing cost pressures
Manny PhamP&G spent $130m (£94m) on marketing over the first quarter of its financial year, while also reporting a 5% boost in net sales to $20.3bn (£14.6bn).
Marketoonist on types of creative brief
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here