How newspapers can convince advertisers to return to print
Can print reverse a long-term decline in ad revenues or have marketers moved on?
Trinity Mirror’s new newspaper aims to fight print decline
Leonie RoderickDespite declining industry sales, Trinity Mirror is launching a weekday newspaper with no website, which the company’s marketing director and the newpaper’s publishing director Zoe Harris says will target time-poor readers.
The Independent claims online-only will give advertisers ‘more brand clarity’ as it ends print run
Leonie RoderickThe Independent is the first national newspaper to close its print editions and move to a digital-only offering as it seeks to engage advertisers “with much more clarity”.
Why print brands need to start selling the medium
Leonie RoderickIn an environment that is plagued by falling print sales and a move towards digital, it’s undoubtedly a tough time to be a publisher. News UK’s sales director Karin Seymour explains why print brands need to start shouting about the medium to survive.
Unilever’s purpose problem and time as a metric: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From a major investor calling Unilever’s focus on purpose “ludicrous” to the importance of time, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
‘Fiercely competitive’: Why supermarkets are committing to low prices despite inflation
Michaela JeffersonAfter posting strong Christmas trading results this week, the UK’s major supermarkets are pledging to keep their prices low this year even in the face of dramatically rising costs, driven by inflation, higher wages and the cost of living crisis.
How the Open University improved segmentation to attract new students
Marketing Week ReportersTackling a long-term market decline in the UK, the Open University worked to inspire a brand new generation of distance learners.
Marketing That Matters: How Which? and Brainlabs link marketing to sustainable business growth
Marketing Week ReportersThe consumer protection brand and its digital agency delve into the challenges they face in measuring marketing outcomes and driving sustainable business growth, including benchmarking performance in unusual times and framing the language of measurement to encourage alignment with objectives.