How newspapers can convince advertisers to return to print
Can print reverse a long-term decline in ad revenues or have marketers moved on?
Trinity Mirror’s new newspaper aims to fight print decline
Leonie RoderickDespite declining industry sales, Trinity Mirror is launching a weekday newspaper with no website, which the company’s marketing director and the newpaper’s publishing director Zoe Harris says will target time-poor readers.
The Independent claims online-only will give advertisers ‘more brand clarity’ as it ends print run
Leonie RoderickThe Independent is the first national newspaper to close its print editions and move to a digital-only offering as it seeks to engage advertisers “with much more clarity”.
Why print brands need to start selling the medium
Leonie RoderickIn an environment that is plagued by falling print sales and a move towards digital, it’s undoubtedly a tough time to be a publisher. News UK’s sales director Karin Seymour explains why print brands need to start shouting about the medium to survive.
Confidence in marketing jobs edges up
Matthew ValentineAlthough still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
‘You’ll be out of business in six months’: How EasyJet proved the doubters wrong
Molly FlemingTwenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Consumer confidence drops again as ‘world turned upside down’
Matt BarkerDespite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
Marketers on furlough offered ‘golden ticket’ to learning hub
Lucy TesserasThe Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.