Brands must focus on “building emotional resilience” among boys, with new research suggesting they are increasingly suffering from body image issues.
To maximise the value of experiential activity brands are extending the life of one-off stunts by creating immersive content and encouraging further brand interactions following the event to create longer-term engagement.
Cancer Research UK has created a personalised experience using virtual reality to honour people who have left money to the charity in their will.
Marketers are becoming increasingly disenfranchised by the lack of transparency in agency relationships, but there are steps that can be taken to help restore trust.
The global coronavirus pandemic impacted nearly every industry on Earth, but few as intensely as travel and hospitality.
All marketers are desperate to claim emotional benefits for their brand, thinking these influence purchase, which leaves a wide-open opportunity for brands brave enough to go back to rational messages.
We arm you with all the numbers you need to tackle the week ahead.