How Nike and Spotify joined forces to connect online with offline through music
Spotify teamed up with Nike for its women’s 10k run events to promote the impact music can have on athletic performance and encourage more women to get running.
Marketing is responsible for creating body issues among boys, study finds
Leonie RoderickBrands must focus on “building emotional resilience” among boys, with new research suggesting they are increasingly suffering from body image issues.
How to create lasting impact from immersive brand experiences
Charlotte RogersTo maximise the value of experiential activity brands are extending the life of one-off stunts by creating immersive content and encouraging further brand interactions following the event to create longer-term engagement.
How Cancer Research UK is using virtual reality to create personalised experiences
Charlotte RogersCancer Research UK has created a personalised experience using virtual reality to honour people who have left money to the charity in their will.
Can marketers restore trust and transparency in agency relationships?
Michaela JeffersonMarketers are becoming increasingly disenfranchised by the lack of transparency in agency relationships, but there are steps that can be taken to help restore trust.
The next normal: How travel brands can chart the journey forward from Covid-19
Marketing Week PartnerThe global coronavirus pandemic impacted nearly every industry on Earth, but few as intensely as travel and hospitality.
1 Comment
Emotion is overdone, rational branding is the big opportunity
Helen EdwardsAll marketers are desperate to claim emotional benefits for their brand, thinking these influence purchase, which leaves a wide-open opportunity for brands brave enough to go back to rational messages.
Effectiveness, ad spend, eco-credentials: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.