How Nike and Spotify joined forces to connect online with offline through music
Spotify teamed up with Nike for its women’s 10k run events to promote the impact music can have on athletic performance and encourage more women to get running.
Marketing is responsible for creating body issues among boys, study finds
Leonie RoderickBrands must focus on “building emotional resilience” among boys, with new research suggesting they are increasingly suffering from body image issues.
How to create lasting impact from immersive brand experiences
Charlotte RogersTo maximise the value of experiential activity brands are extending the life of one-off stunts by creating immersive content and encouraging further brand interactions following the event to create longer-term engagement.
How Cancer Research UK is using virtual reality to create personalised experiences
Charlotte RogersCancer Research UK has created a personalised experience using virtual reality to honour people who have left money to the charity in their will.
Helen Edwards: ‘Data doesn’t give you answers – it gives you more questions’
Josh StephensonAn endless loop of data and research is stopping marketers from finding creative answers to the challenges they face.
Octopus Energy’s CEO on why marketing should ‘define everything’
Hannah RashbassWith a former marketer at the helm, the disruptive energy company prioritses marketing to define its business strategy.
EY CMO Rebecca Hirst: ‘We only measure what we treasure’
Amrit VirdiMarketing leaders from John Lewis, EY and NatWest share what they think is, and isn’t, necessary to unlock hidden opportunities in marketing.
‘Everyone was very siloed’: Sainsbury’s on the trigger for its marketing transformation
Molly InnesSenior marketers from Sainsbury’s, Specsavers and Henkel on the challenges of undergoing a marketing transformation in the pursuit of efficiencies.