How Nike and Spotify joined forces to connect online with offline through music
Spotify teamed up with Nike for its women’s 10k run events to promote the impact music can have on athletic performance and encourage more women to get running.
Marketing is responsible for creating body issues among boys, study finds
Leonie RoderickBrands must focus on “building emotional resilience” among boys, with new research suggesting they are increasingly suffering from body image issues.
How to create lasting impact from immersive brand experiences
Charlotte RogersTo maximise the value of experiential activity brands are extending the life of one-off stunts by creating immersive content and encouraging further brand interactions following the event to create longer-term engagement.
How Cancer Research UK is using virtual reality to create personalised experiences
Charlotte RogersCancer Research UK has created a personalised experience using virtual reality to honour people who have left money to the charity in their will.
Consumer confidence inches up but overall picture ‘remains grey’
Lucy TesserasConsumer confidence increased slightly in March, but as people continue to grapple with sky-high food prices and energy bills there are no “compelling signs” things are going to improve any time soon.
‘Nobody likes to feel stupid’: Marketers on how best to communicate with stakeholders to secure investment
Niamh CarrollThe third event in the Festival of Marketing’s Currency of Effectiveness series explored how marketers can make the case for investment in their business, with senior marketers explaining the importance of transparency in their relationships with stakeholders.
How brands are creating memorable experiences with AR
Marketing Week PartnerLeading creators reveal how to harness the power of augmented reality for brand marketing.
Why Very’s CMO ‘highly recommends’ marketers don’t stick to one sector
Michaela JeffersonThe Very Group’s CMO Jessica Myers had no retail sector experience when she joined the business last year, but providing a fresh perspective can be a valuable tool, she says.