The Festival of Marketing has finally arrived! I’ve already attended three fantastic talks, one of which came from the almighty Alan ‘not-so-marketer-friendly-but-still-full-of-sound-advice’ Sugar.
Pernod Ricard is hoping to expand its “fast growing” ecommerce channel through innovations and partnerships, as it looks to build on 20% sales growth and own the digital channel.
Despite the rapid increase in social media ad budgets, many senior marketers remain unconvinced by its impact on their firm’s overall performance and are still failing to integrate it into their wider marketing strategies.
The price comparison site has switched the focus from Brexit and fake news to the lighthearted confusions of everyday life in a bid to “inject warmth” into the brand.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.