Brands could face a new sugar tax and restrictions on marketing sugary foods from January, but some are already showing the best response is to offer healthier options that research shows consumers want.
The food and drink industry has rejected calls from Public Health England (PHE) to introduce tighter marketing regulations around sugary products, including the controversial “sugar tax” that would see an increase in the price of high sugar products.
Jamie Oliver has joined forces with Leon to take action on sugary drinks and is urging other brands to do more to improve public health.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.
Brand strategy is not complicated, it’s just the systematic application of the basics all marketers are taught. Here’s a simple way to be sure you’re taking the right steps – in the right order.
The supermarket’s UK CEO and chief customer officer share how putting consumers at the heart of what it does enabled Tesco to adapt at speed during the pandemic.