Sainsbury’s chief executive Mike Coupe has praised the supermarket’s approach to lowering prices and communicating those changes to customers as it ups its profit forecast for the year.
Sainsbury’s has beaten Asda to the number two supermarket outside the Christmas period for the first time since 2003 as Asda continues to struggle in the fact of continued competition from the discounters.
Just a few years ago Argos was a brand routinely mocked by analysts for being outdated and out of touch. However, the high street retailer has embarked on a digital transformation that has led it to becoming the first UK multichannel retailer to generate £1bn in mobile-based sales over the space of a year.
Marketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
The high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Marketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.