Sainsbury’s chief executive Mike Coupe has praised the supermarket’s approach to lowering prices and communicating those changes to customers as it ups its profit forecast for the year.
Sainsbury’s has beaten Asda to the number two supermarket outside the Christmas period for the first time since 2003 as Asda continues to struggle in the fact of continued competition from the discounters.
Just a few years ago Argos was a brand routinely mocked by analysts for being outdated and out of touch. However, the high street retailer has embarked on a digital transformation that has led it to becoming the first UK multichannel retailer to generate £1bn in mobile-based sales over the space of a year.
Marketers are less advanced on sustainability than their businesses as a whole, so with the backing of brands including Diageo, Mastercard, Tesco and Unilever, the WFA has launched Planet Pledge to help bridge the gap.
Procter & Gamble saw a 5% revenue increase and credits this to “doubling down” on marketing and innovation over the past year.
Sarah Everard was a marketer like us, and we can honour her memory through work and workplaces that exclude violence from the definition of masculinity.
Tesco CEO Ken Murphy claims it has strengthened its brand health across all metrics this year – but how does the supermarket compare to its UK competitors?