With Sainsbury’s revealing today that it had a bid to acquire Argos owner Home Retail Group rejected back in November, experts now expect the supermarket giant to return with a second offer.
Sainsbury’s chief executive Mike Coupe has praised the supermarket’s approach to lowering prices and communicating those changes to customers as it ups its profit forecast for the year.
Sainsbury’s has beaten Asda to the number two supermarket outside the Christmas period for the first time since 2003 as Asda continues to struggle in the fact of continued competition from the discounters.
Just a few years ago Argos was a brand routinely mocked by analysts for being outdated and out of touch. However, the high street retailer has embarked on a digital transformation that has led it to becoming the first UK multichannel retailer to generate £1bn in mobile-based sales over the space of a year.
The Fifty Shades of Grey actor will star in an ad revealing his passion for cold water swimming next month, as the brand continues to encourage consumers to enjoy a break with Diet Coke.
Mental health charity CALM is targeting ‘trusted adults’ to tackle the rising problem of youth suicide as it looks to ‘resonate’ with different audiences.
Faced with challenges from the length of the sales cycle to the business buyer mindset, B2B marketers need to tell “compelling stories” in order to secure investment.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From new research revealing the key skills B2B marketers feel they are lacking to John Lewis reviving its ‘Never Knowingly Undersold’ price promise, it’s been a busy week. Here is my take.