To create the mythical billion-dollar business, entrepreneur and investor Sherry Coutu recommends targeting ‘scale-ups’, not startups – companies with momentum where marketers have a key role.
Making the transition from disruptor to viable long-term business is not easy but in order to stand the test of time brands must continually evolve and take risks while staying true to the values that made them a success in the first place.
Unilever has acquired subscription shaving service Dollar Shave Club, but does the move signal it is embracing disruption or has it been forced into a deal by a nimbler company moving into its market?
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.