To create the mythical billion-dollar business, entrepreneur and investor Sherry Coutu recommends targeting ‘scale-ups’, not startups – companies with momentum where marketers have a key role.
Making the transition from disruptor to viable long-term business is not easy but in order to stand the test of time brands must continually evolve and take risks while staying true to the values that made them a success in the first place.
Unilever has acquired subscription shaving service Dollar Shave Club, but does the move signal it is embracing disruption or has it been forced into a deal by a nimbler company moving into its market?
Aviva says marketing will play a “crucial role” as it looks to drive future growth, with the newly-created chief customer and marketing role designed to help it achieve those ambitions.
The sportswear retailer retained the majority of its revenues after moving consumers online during last year’s Covid-19 lockdowns, but physical retail remains a key component of its long-term plans.
Learn how Nationwide used comedy to reframe how consumers’ view their finances and arrest the decline in savings rates.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here