Launching a sub-brand gives businesses the opportunity to target new customers and extend their reach, but when it comes to design is it better to exploit the strength of the parent brand or strike out with a standalone identity?
Influencers are turning the world of content on its head, matching their authentic voice and strong social following with brand expertise to create a truly compelling message. Ahead of Marketing Week’s panel at Cannes Lions next week we look at what the future of influencer marketing holds.
The Ritz-Carlton has launched a new logo and is “modernising” its brand voice according to Lisa Holladay, its VP of global brand marketing, as the luxury hotel chain changes its marketing in a bid to appeal to Generation Y.
Through an on-pack takeover of Dreamies, the pet care giant is looking to drive awareness of its LGBT Foundation partnership and power its internal “inclusion first” strategy.
UK brands are encouraged to dial up their innovation and creativity, responding at pace to the trends caused by Covid-19, or risk diminishing value.
A breakthrough study by M&C Saatchi Fluency has identified £60bn in lost growth since 2016, as brands struggle to build crucial connections with audiences.
Wright replaces Katherine Whitton, who announced her departure from the Guernsey-based business late last year.