Launching a sub-brand gives businesses the opportunity to target new customers and extend their reach, but when it comes to design is it better to exploit the strength of the parent brand or strike out with a standalone identity?
Influencers are turning the world of content on its head, matching their authentic voice and strong social following with brand expertise to create a truly compelling message. Ahead of Marketing Week’s panel at Cannes Lions next week we look at what the future of influencer marketing holds.
The Ritz-Carlton has launched a new logo and is “modernising” its brand voice according to Lisa Holladay, its VP of global brand marketing, as the luxury hotel chain changes its marketing in a bid to appeal to Generation Y.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
The professionalisation of marketing has brought many benefits – but that innate ability to spin a yarn to capture the attention of the board has been left in the past.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.