Advertising and media experts frequently tell us that the internet will become the dominant communication platform – but not without the advice and knowledge of ‘traditional’ television The internet – not television – is going to be the world’s most important medium. So says Dominic Proctor, chief executive of MindShare Worldwide, one of the world’s […]
Many adverts take us directly into the heart of happiness: they show us families that are happy to be together, lovers who remember how to be grateful, friends who delight in one another’s company. They can be moving precisely because what they depict is so difficult to find in real life. Their emotional power is premised on evoking what is missing, rather than what is present in our lives.
McLaren is launching its first ever television ad as the car marque enters a new market segment by unveiling a range of sports cars, and seeks to take on “traditional” competitors including Audi and Porsche.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week. Here is my take.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
Sean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
Running the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and will make it more likely to be approved.