As the world’s largest gaming company Activision Blizzard relaunches its Major League Gaming TV (MLG.tv) eSports platform, it claims that brands that ignore video gaming as a sport are missing out on a potential audience of more than 300 million millennials.
ITV’s chief executive Adam Crozier has questioned the effectiveness of online advertising, saying that while brands investing in digital “might look like they’re being more efficient on paper”, they are not seeing the expected results.
Broadcaster ITV may have bid farewell to one of its most popular shows of all time but with a host of drama and sport lined up for 2016 and a new digital hub, group marketing director Rufus Radcliffe is bullish about the future.
The government is considering banning junk food promotions and ‘guilt’ aisles, but it appears a ban on junk food ads is not part of the plan to tackle obesity.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From high street woes to behaviour change, it’s been a busy week. Here is my take.
From Virgin Money’s shift to music sponsorships to Carlsberg and TUI’s ‘welcome back’ marketing campaigns, we’ve rounded up the biggest marketing stories from this week.
Marketers and their agencies still struggle against business realities when trying to push the sustainability agenda, especially now survival is many businesses’ priority.