In a period of post-Brexit uncertainty and potential recruitment freezes, marketers will need to embrace upskilling to maintain a competitive advantage.
European brand boss Sophie Blum believes diversity must be a “long-lasting investment in culture” and part of business strategy.
Mars Chocolate UK is launching a series of adverts for its Maltesers brand that champion diversity and disability after winning Channel 4’s £1m Superhumans Wanted competition, as it looks to break down the taboo surrounding disability.
Tom Wallis believes data can be used as a highly-effective means to improve the customer experience, as much as drive sales.
The sandwich chain is on the hunt for a new global creative agency to aid its ongoing digital transformation and wider transition to a post-lockdown world.
Whenever a marketer sets out to improve, augment or adapt the four Ps, they reveal the absurdity of the exercise and reinforce why product, price, place and promotion remain the core concepts of the marketing mix.
Chancellor Rishi Sunak is hoping to reboot business with his latest Budget, putting apprenticeships, cuts to business rates and support for the high street at the top of the agenda.