In a period of post-Brexit uncertainty and potential recruitment freezes, marketers will need to embrace upskilling to maintain a competitive advantage.
European brand boss Sophie Blum believes diversity must be a “long-lasting investment in culture” and part of business strategy.
Mars Chocolate UK is launching a series of adverts for its Maltesers brand that champion diversity and disability after winning Channel 4’s £1m Superhumans Wanted competition, as it looks to break down the taboo surrounding disability.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the marketing community rallying to support those who have lost their jobs to Domino’s bringing digital under marketing’s remit, it’s been a busy week. Here is my take.
Changing its name and launching a new website presented Refinitiv with a tough SEO challenge, but after generating 20 million links in one year, it was a challenge the brand met head on.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.