How the ‘big four’ are balancing product quality with price cuts

Sainsbury’s and Morrisons have rejected claims that a focus on price cuts will lessen quality perception, with both claiming that a mix of premium quality and competitive pricing is key to revival.

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How the Tesco brand recovered from crisis

Sarah Vizard

A year ago Tesco was in crisis having just reported a £6.3bn loss and with its brand trust rapidly eroding. Yet CEO Dave Lewis claims customers are now returning as his focus on “what makes Tesco unique” and communicating that to customers helps turn around the business.