Burberry hopes to capitalise on Pinterest’s 100 million monthly users, as it focuses on personalisation and its online influence to push its beauty products.
Facebook is looking to put a stop to ad blocking with new technology that will stop ad blocking software identifying what content is an ad and what is not.
Live your brand, think tirelessly about customers and do not compromise your expectations – that is the advice of Arnd Pickhardt, the man behind the pivotal Lidl Surprises campaign and winner of Marketing Week’s ‘Visionary Marketer of the Year’ award 2016. Here he shares his advice for achieving effective marketing and customer insight.
From 10 years of Mark Ritson to case studies in effectiveness, the Marketoonist on employing humour in ads to the inside track on Tesco and Patagonia’s brand strategy, here are some of the highlights of Marketing Week at the Festival of Marketing.
Helm will work across six countries and multiple brands to help HomeServe in its aim to become the most trusted provider of home repairs and improvements.
While any mass return to offices nationwide has been put firmly on the backburner, Giffgaff has much to learn from the phased approach it adopted to getting some employees back to their desks over the summer.
Confident brand safety will not be an issue on its platform, Reddit is branching out to the UK in a bid to serve its second biggest market.