Having recently returned to sales growth for the first time in four years, Morrisons’ head of marketing Andy Atkinson says the supermarket’s marketing is back on track after it embarked on the biggest customer listening programme in its history.
Sainsbury’s chief executive Mike Coupe has expressed doubts to whether Aldi and Lidl can maintain their marketing leading edge on low prices.
Asda has appointed Saatchi & Saatchi as its lead advertising agency, replacing VCCP after three years as parent Walmart takes more control of the struggling UK supermarket after growing impatient following a period of poor sales.
As coronavirus halted plans for Carlsberg’s ‘Probably not’ marketing, the brand switched focus to supporting local business.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
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