Out-of-home advertising has seen huge growth in 2015, prompting a rise in spend in the channel, and its evolution is set to continue as the industry rolls out automated buying next year.
With so much distraction in consumers’ lives today it can be hard to catch their attention when they are out and about, but harder still is the ability to directly influence their behaviour as a result.
Women’s Aid will debut a new interactive billboard in Canary Wharf today (March 5), which features the image of a bruised woman’s face with the tagline ‘Look at Me,’ as part of a new emotive campaign to tie in with International Women’s Day (March 8).
An experienced FMCG marketer, Munnawar Chishty has been hired to boost Britvic’s digital marketing transformation and help shape the new marketing direction of squash brand Robinsons.
The 2023 Career and Salary Survey reveals marketing is still seen as a cost – rather than an investment – by some brands, while marketers are ramping up their search for a good working environment.
As National Apprenticeship Week kicks off today (6 February), Marketing Week reveals just under a fifth of brands don’t see the value in hiring marketing apprentices.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.