How to amplify programmatic’s new role in out-of-home advertising
Following the roll-out of programmatic buying in the out-of-home (OOH) space earlier this year, what are the opportunities for brands and who are the early adopters?
Outdoor advertising’s digital transformation
Mindi ChahalOut-of-home advertising has seen huge growth in 2015, prompting a rise in spend in the channel, and its evolution is set to continue as the industry rolls out automated buying next year.
Real-time data keeps outdoor advertising current
Lucy TesserasWith so much distraction in consumers’ lives today it can be hard to catch their attention when they are out and about, but harder still is the ability to directly influence their behaviour as a result.
Women’s Aid highlights domestic abuse with ‘world first’ interactive billboard
Thomas HobbsWomen’s Aid will debut a new interactive billboard in Canary Wharf today (March 5), which features the image of a bruised woman’s face with the tagline ‘Look at Me,’ as part of a new emotive campaign to tie in with International Women’s Day (March 8).
Marketing ‘Sprintathon’ raises over £50k for cancer research
Michaela JeffersonBrands including Just Eat, Tesco and Mars put forward a team for last week’s event, which was described as the “de facto welcome back” for the industry, following 18 months of Covid-19.
Marketing effectiveness, DTC, CX: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
HSBC CMO Leanne Cutts steps down to move into dairy industry
Michaela JeffersonCutts joined HSBC in 2017 following lengthy stints at a number of major brands, including GSK, Mondelez and Meito-Adams.
Heinz switches slogan to ‘Beanz Meanz More’ as part of purpose drive
Manny PhamHeinz is launching a campaign to promote the versatility and health credentials of baked beans, as it pays homage to its famous strapline while “evolving conversations” around the brand.