How to amplify programmatic’s new role in out-of-home advertising
Following the roll-out of programmatic buying in the out-of-home (OOH) space earlier this year, what are the opportunities for brands and who are the early adopters?
Outdoor advertising’s digital transformation
Mindi ChahalOut-of-home advertising has seen huge growth in 2015, prompting a rise in spend in the channel, and its evolution is set to continue as the industry rolls out automated buying next year.
Real-time data keeps outdoor advertising current
Lucy TesserasWith so much distraction in consumers’ lives today it can be hard to catch their attention when they are out and about, but harder still is the ability to directly influence their behaviour as a result.
Women’s Aid highlights domestic abuse with ‘world first’ interactive billboard
Thomas HobbsWomen’s Aid will debut a new interactive billboard in Canary Wharf today (March 5), which features the image of a bruised woman’s face with the tagline ‘Look at Me,’ as part of a new emotive campaign to tie in with International Women’s Day (March 8).
‘A rocket ship ride’: Microsoft’s CMO on 30 years at the brand
Molly InnesHaving spent around half of his three decades at the tech giant in marketing, Capossela believes his breadth of experience – including a role as speech assistant to Bill Gates – has helped him succeed.
What makes for effective marketing and how to measure it?
Lucy TesserasTop marketers from some of the UK’s leading brands – and Marketing Week Awards judges – share what they believe are the secrets to effective marketing.
A guide to risk versus reward for brands on social
Harry LangWith Duolingo the latest brand under fire for a social gaff, how can brands allow their social media teams the freedom to entertain without risking a PR disaster?
PepsiCo on why sustainability initiatives don’t need to be ‘perfect’
Niamh CarrollConsumers are more receptive to sustainability initiatives when they are tied closely to a brand’s purpose, say senior marketers at PepsiCo.