How to amplify programmatic’s new role in out-of-home advertising
Following the roll-out of programmatic buying in the out-of-home (OOH) space earlier this year, what are the opportunities for brands and who are the early adopters?
Outdoor advertising’s digital transformation
Mindi ChahalOut-of-home advertising has seen huge growth in 2015, prompting a rise in spend in the channel, and its evolution is set to continue as the industry rolls out automated buying next year.
Real-time data keeps outdoor advertising current
Lucy TesserasWith so much distraction in consumers’ lives today it can be hard to catch their attention when they are out and about, but harder still is the ability to directly influence their behaviour as a result.
Women’s Aid highlights domestic abuse with ‘world first’ interactive billboard
Thomas HobbsWomen’s Aid will debut a new interactive billboard in Canary Wharf today (March 5), which features the image of a bruised woman’s face with the tagline ‘Look at Me,’ as part of a new emotive campaign to tie in with International Women’s Day (March 8).
Confidence edges up but consumers remain cautious
Lucy TesserasConsumer confidence continues to lift as people respond positively to news of a rebound for the economy during the second half of the year, but new variants and inflation are still cause for concern.
How Bloom & Wild is using TV to drive brand fame
Michaela JeffersonBy introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search.
The European Super League was solving a problem for a company, not a consumer
Joe GloverThe collapse of the breakaway European league was a failure to understand the needs and wants of a market.
The UK’s biggest brand movers: Restaurants and pubs boosted by reopening
Marketing Week PartnerWith outdoor dining resuming in April, restaurant brands’ media, brand and purchase metrics all appear to have benefited from consumer anticipation.