How to avoid being deleted by consumers
Brands need to get a grip on their direct marketing or risk being deleted by ‘overwhelmed’ consumers.
Countdown kicks off for EU data regulation changes
Sarah VizardThis week marks two years until brands must be compliant with new EU data laws and marketers should not underestimate the work needed to make sure they do not fall foul of the regulations.
1 Comment
How programmatic is transforming email marketing
Sarah VizardAs the latest figures from the Direct Marketing Association reveal email marketing is becoming more important than ever, the industry is turning to new technology such as programmatic to ensure that email is as personalised and relevant to consumers as the rest of the marketing mix.
What the next generation can teach marketers about social media
Lucy TesserasBy the age of 11 children today are already well versed in how to use social media but what they use it for and how they communicate is not the same as adults. Ahead of their panel discussion at the Festival of Marketing, three kids share their views on brand experiences, peer-to-peer marketing and what really interests them on social media.
Tesco’s Christmas ad cleared of causing ‘widespread offence’
Lucy TesserasWith more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
‘We’re bigger than clothes’: Why Gymshark is opening its first flagship store
Manny PhamThe online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Aldi crowned this year’s most effective Christmas ad
Michaela JeffersonKevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.
Why Hofmeister is bringing back ‘George the Bear’ to front its crowdsourcing campaign
Manny PhamWith the help of its famous 90s mascot, Hofmeister raised over £632,000 with its crowdfunding campaign to fund the brewer’s marketing plans over the next few years.