This week marks two years until brands must be compliant with new EU data laws and marketers should not underestimate the work needed to make sure they do not fall foul of the regulations.
As the latest figures from the Direct Marketing Association reveal email marketing is becoming more important than ever, the industry is turning to new technology such as programmatic to ensure that email is as personalised and relevant to consumers as the rest of the marketing mix.
By the age of 11 children today are already well versed in how to use social media but what they use it for and how they communicate is not the same as adults. Ahead of their panel discussion at the Festival of Marketing, three kids share their views on brand experiences, peer-to-peer marketing and what really interests them on social media.
It is now unclear where responsibility for some of the marketing industry’s top concerns lie, including the digital skills gap, the replacement of GDPR and the online safety bill.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The Danish brewer reported operating profit growth of 13.2% to DKK 11,470m (£1.38bn) for 2022, with organic revenue up by 15.6%.
Econsultancy takes a closer look at the phenomenon of generative AI, including image generators like Dall-E and the infamous ChatGPT, assessing the business opportunities they present as well as the risks.