How to avoid being deleted by consumers
Brands need to get a grip on their direct marketing or risk being deleted by ‘overwhelmed’ consumers.
Countdown kicks off for EU data regulation changes
Sarah VizardThis week marks two years until brands must be compliant with new EU data laws and marketers should not underestimate the work needed to make sure they do not fall foul of the regulations.
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How programmatic is transforming email marketing
Sarah VizardAs the latest figures from the Direct Marketing Association reveal email marketing is becoming more important than ever, the industry is turning to new technology such as programmatic to ensure that email is as personalised and relevant to consumers as the rest of the marketing mix.
What the next generation can teach marketers about social media
Lucy TesserasBy the age of 11 children today are already well versed in how to use social media but what they use it for and how they communicate is not the same as adults. Ahead of their panel discussion at the Festival of Marketing, three kids share their views on brand experiences, peer-to-peer marketing and what really interests them on social media.
Why GSK has created a cross-functional team to ‘future-proof’ its brands
Manny PhamGSK Consumer Healthcare’s CMO Tamara Rodgers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
How Marcus Rashford and Co-op created a powerful advocacy campaign
Marketing Week ReportersIt started with a tweet and went on to raise over £20m to tackle food poverty.
Balancing skills and Tesco’s media play: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the rise of retail media to building marketing teams for success in 2022, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From ‘co-operation’ to ‘collaboration’: Will the rise of retail media reshape relationships with brands?
Michaela JeffersonWith the roll-out of its media and insights platform this week, Tesco has expanded into a rapidly growing space for retailers which will offer brands the opportunity to better understand and target customers.