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How to beat the ad blockers
With 12 million active users of ad blockers, marketers will need to think about how to use media creatively to ensure their advertising reaches the right audience in 2016.
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Digital trends for 2016
Ashley FriedleinThe digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.
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Alex Hesz: Ritson is wrong – ‘interactive’ and ‘digital’ mean very different things
Alex HeszThe premise of Mark’s article is that digital and interactive are synonymous, and that after ditching the first (correctly) we have ‘replaced’ it with the latter. On both counts, that is not the case. The two words demonstrably mean very different things. Digital is, as Mark quite rightly says, omnipresent. It’s like electricity. Everything that […]
Is the Homebase brand about to disappear?
Sarah VizardHomebase has been a mainstay of the UK retail landscape for almost 40 years but it could soon disappear if owner Home Retail Group sells to Australian company Wesfarmers.
Coca-Cola to hold marketing spend in countries with slow vaccine rollouts
Manny PhamThe beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as CEO James Quincey credits the actions Coca-Cola took during the pandemic in helping its recovery.
Expedia rebrands to ‘aggressively and deeply’ support travellers post-Covid
Michaela JeffersonWith the reopening of travel on the horizon, Expedia hopes to be seen as the “ultimate travel companion” with its biggest brand spend in five years.
European Super League will need to convince brands of its authenticity
Matt BarkerThe proposed league format takes many of its pointers from the hugely successful US sports model, but can it win over local fans and brands, or is the reputational risk too high?
Personalisation, hiring, retail sales: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.