The news that adam&eveDDB has dropped the digital designation from all its job titles came as no surprise last week. Despite the prevalence of the D word and the omnipresence of digital planners, digital strategists and digital marketers under every lamp post, nobody in the know ever doubted that the prefix would eventually become an anachronism.
Candy Crush creator King Digital Entertainment has teamed up with Twitter UK to launch the first global emoji campaign launched outside the US.
If regulators approve BT’s acquisition of mobile network EE later this month it will create a headache for the executives who must decide the future of two strong brands, however there is only one sensible outcome.
ITV director of client strategy Kate Waters believes TV has a clear role to play in addressing the “hard creative challenge” of appealing to older consumers.
Ritson recommends marketers take a three-step approach to budget setting: match your budget to your business size, optimise the long and short, and measure them correctly.
Speaking today (6 October) at Marketing Week’s Festival of Marketing, Premier Food’s chief marketing officer Yilmaz Erceyes said marketers need to be closer than ever to consumers in a cost of living crisis
Having confidence in a crisis and trusting your team could help brands survive tough times, suggest marketing leaders from Morrisons, Gousto and the British Heart Foundation.