How to build a marketing team from scratch
Managing a marketing team is one thing but creating one from the ground up in line with rapid business growth requires additional focus.
The secret of managing marketing teams across borders
Charlotte RogersAlthough most marketers would like to have local team members based in each market where they operate, it is not always realistic so how can brands best set-up and manage international teams to create global growth?
What leadership qualities do marketers need to build the most effective team?
Lucy TesserasMarketers from Instagram, Taylors of Harrogate, Microsoft and Eat share their thoughts on what it takes to get the most from their team.
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Outdated marketing team structures are hampering brands’ chances of achieving a single customer view
Charlotte RogersCompanies of all sizes see achieving a single customer view as a top priority, but their efforts are being thwarted by outdated organisational silos that split marketers by channel, not customer, new research finds.
‘Brand love’ is banished to Marketing Week’s Room 101
Marketing Week ReportersMarketing Week readers have voted to put long deadlines for TV booking, the phrase ‘we know from research’, and ‘brand love’ into Room 101.
Misunderstanding marketing, inflation, creative talent: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
How beauty marketers can reach ‘confused’ eco-conscious consumers
Megan TatumThe proportion of UK consumers that factor sustainability into their decisions when buying cosmetics and toiletries has never been higher. But, as new research by Teads reveals, major hurdles for marketers remain, from confusion to comparability to relying too heavily on social media to get their message across.
M&S, Disney, Santander: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.