How to build a marketing team from scratch
Managing a marketing team is one thing but creating one from the ground up in line with rapid business growth requires additional focus.
The secret of managing marketing teams across borders
Charlotte RogersAlthough most marketers would like to have local team members based in each market where they operate, it is not always realistic so how can brands best set-up and manage international teams to create global growth?
What leadership qualities do marketers need to build the most effective team?
Lucy TesserasMarketers from Instagram, Taylors of Harrogate, Microsoft and Eat share their thoughts on what it takes to get the most from their team.
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Outdated marketing team structures are hampering brands’ chances of achieving a single customer view
Charlotte RogersCompanies of all sizes see achieving a single customer view as a top priority, but their efforts are being thwarted by outdated organisational silos that split marketers by channel, not customer, new research finds.
Marketoonist on brand safety and brand suitability
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
All change: The complex route ahead for automotive branding
Matthew ValentineAs car makers shift their focus from selling cars to providing mobility their brands are changing accordingly.
Public Health England marketing director to leave after 13 years
Molly FlemingSheila Mitchell has been behind initiatives including Change4Life and Every Mind Matters but is leaving to work as a consultant to government
Kimberly-Clark ‘solidifies’ marketing investment as Huggies embarks on a new strategy
Molly FlemingHuggies is launching a two-part strategy to appeal to a wider range of ages and increase penetration, as its owner Kimberly-Clark commits to investing in and growing its brands despite the pandemic.