High-profile cyber attacks on loyalty programmes have not put consumers off sharing their data with brands but they do expect more rewards and a better experience in return.
Marketers are increasingly buying mobile programmatically but there remains a “clear disconnect” between usage and brands’ understanding of the technology, according to the Internet Advertising Bureau (IAB).
People are browsing more on mobiles than a year ago but spending less on each order and are less likely to buy, while a drop in overall conversions online shows retailers must fight growing competition with better website optimisation.
The Zoological Society of London, which owns London and Whipsnade zoos, is hoping a two-pronged marketing strategy focused on families and fellows can help it attract the donations it needs to survive the coronavirus crisis.
It’s not enough to create content to lure sales leads, you need to understand how warm they are and to tailor their journey to their interests.
A total of seven brands have been nominated for Brand of the Year, with the winner to be announced at the Marketing Week Masters awards in September.
The shortlist for the Marketing Week Masters awards Brand of the Year has been revealed, and here’s your chance to have a say in who wins.