How to create a sticky brand
What makes brands stick in the memory and what can less ‘sticky’ brands do to change consumers’ minds?
What makes brands stick in the memory and what can less ‘sticky’ brands do to change consumers’ minds?
Data leads thinking, planning and budget allocation in a digital world but how can brands ensure they are getting a true measure of success across platforms, channels and devices?
Shrinking marketing budgets and the use of short-term metrics to measure success have resulted in a sharp drop in creativity, according to the latest IPA report ‘Selling Creativity Short: Creativity and effectiveness under threat’.
With the EU referendum just seven weeks away, Marketing Week explores the impact Brexit could have on growth, talent, regulation and ‘Brand Britain’.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?