How to create on-demand experiences for today’s highly demanding consumers
The bar is being raised for fulfilment services with speed and flexibility both expected as standard, but to different levels in different sectors.
Amazon under fire over ‘misleading’ delivery charges
Rachel GeeA new ruling by the ASA has banned two of Amazon’s delivery ads, deeming them unclear and “misleading” to customers.
Sainsbury’s plots expansion of Argos brand as it makes £1.4bn bid for Home Retail Group
Sarah VizardSainsbury’s has made a bid of close to £1.4bn for Argos owner Home Retail Group as it looks to create a “leading food and non-food retailer of choice for customers”.
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Just Eat: Product development is critical to improving consumer experience
Charlotte RogersBarnaby Dawe, global CMO of food delivery app Just Eat, on why the brand is investing in improving customer service and streamlining the order process to meet consumer demands for greater convenience.
Amazon, Zoom, Patagonia: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Growth Hacks: Cazoo on the importance of nailing the marketing mix
Charlotte RogersOn course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
‘Warmer, human, empathetic’: Inside the Mirror’s new brand strategy
Michaela JeffersonAs the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.
P&G CEO pledges ongoing support for marketing as brand spend ramps up
Manny PhamProcter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.