How to create on-demand experiences for today’s highly demanding consumers
The bar is being raised for fulfilment services with speed and flexibility both expected as standard, but to different levels in different sectors.
Amazon under fire over ‘misleading’ delivery charges
Rachel GeeA new ruling by the ASA has banned two of Amazon’s delivery ads, deeming them unclear and “misleading” to customers.
Sainsbury’s plots expansion of Argos brand as it makes £1.4bn bid for Home Retail Group
Sarah VizardSainsbury’s has made a bid of close to £1.4bn for Argos owner Home Retail Group as it looks to create a “leading food and non-food retailer of choice for customers”.
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Just Eat: Product development is critical to improving consumer experience
Charlotte RogersBarnaby Dawe, global CMO of food delivery app Just Eat, on why the brand is investing in improving customer service and streamlining the order process to meet consumer demands for greater convenience.
UKTV unveils new masterbrand to unite its streaming and linear offer
Josh StephensonThe broadcaster’s CMO Penny Brough exclusively tells Marketing Week the inside story about why it felt the need to make the change to U, the research that underpinned it and what it hopes it will achieve.
Future Marketing Leaders 2023: Ucheora Obi-Wheeler, HSBC
Marketing Week ReportersMarketing Week is proud to name HSBC’s Ucheora Obi-Wheeler as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Environmental messages do not impact ad effectiveness, data finds
Chris SutcliffeResearch from broadcaster ITV and effectiveness measurement platform System1 reveal significant headroom for environmentally-focused advertising.
Creativity is marketers’ last legal unfair advantage – and I don’t mean advertising
Secret MarketerOur marketer on the inside argues that as people move up the career ladder what they gain is often not as precious as what they leave behind.