A new ruling by the ASA has banned two of Amazon’s delivery ads, deeming them unclear and “misleading” to customers.
Sainsbury’s has made a bid of close to £1.4bn for Argos owner Home Retail Group as it looks to create a “leading food and non-food retailer of choice for customers”.
Barnaby Dawe, global CMO of food delivery app Just Eat, on why the brand is investing in improving customer service and streamlining the order process to meet consumer demands for greater convenience.
The broadcaster’s CMO Penny Brough exclusively tells Marketing Week the inside story about why it felt the need to make the change to U, the research that underpinned it and what it hopes it will achieve.
Marketing Week is proud to name HSBC’s Ucheora Obi-Wheeler as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Research from broadcaster ITV and effectiveness measurement platform System1 reveal significant headroom for environmentally-focused advertising.
Our marketer on the inside argues that as people move up the career ladder what they gain is often not as precious as what they leave behind.