As values and lifestyles change consumers are more interested in building a collection of experiences than material possessions.
Robot hotel staff and virtual bank assistants have moved from science fiction to marketing fact, but systems that analyse customers’ data to give personalised responses must be used carefully to avoid appearing intrusive.
Orange was the standout sponsor at Euro 2016 while Haagen-Dazs was the winner at Wimbledon, with both brands resonating with consumers due to their focus on fan engagement according to new research.
With the reopening of travel on the horizon, Expedia hopes to be seen as the “ultimate travel companion” with its biggest brand spend in five years.
The proposed league format takes many of its pointers from the hugely successful US sports model, but can it win over local fans and brands, or is the reputational risk too high?
We arm you with all the numbers you need to tackle the week ahead.
Advertisers’ desire for low-cost impressions puts them at risk of buying fraudulent inventory, but they can protect their investments by partnering with platforms using advanced anti-fraud measures.