Cultivating creativity in an always-on work environment
Having the space to feel relaxed, confident and inspired is helping marketers stay creative in a hyper-connected world.
Having the space to feel relaxed, confident and inspired is helping marketers stay creative in a hyper-connected world.
Top marketers say they are too busy running a business to spend their whole time on communications.
Managing a marketing team is one thing but creating one from the ground up in line with rapid business growth requires additional focus.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.