Cultivating creativity in an always-on work environment
Having the space to feel relaxed, confident and inspired is helping marketers stay creative in a hyper-connected world.
Having the space to feel relaxed, confident and inspired is helping marketers stay creative in a hyper-connected world.
Top marketers say they are too busy running a business to spend their whole time on communications.
Managing a marketing team is one thing but creating one from the ground up in line with rapid business growth requires additional focus.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.