Cultivating creativity in an always-on work environment
Having the space to feel relaxed, confident and inspired is helping marketers stay creative in a hyper-connected world.
Why CMOs have ‘very little time’ to do marketing
Mindi ChahalTop marketers say they are too busy running a business to spend their whole time on communications.
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How to build a marketing team from scratch
Jonathan BaconManaging a marketing team is one thing but creating one from the ground up in line with rapid business growth requires additional focus.
Amazon, Zoom, Patagonia: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Growth Hacks: Cazoo on the importance of nailing the marketing mix
Charlotte RogersOn course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
‘Warmer, human, empathetic’: Inside the Mirror’s new brand strategy
Michaela JeffersonAs the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.
P&G CEO pledges ongoing support for marketing as brand spend ramps up
Manny PhamProcter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.