Cultivating creativity in an always-on work environment
Having the space to feel relaxed, confident and inspired is helping marketers stay creative in a hyper-connected world.
Why CMOs have ‘very little time’ to do marketing
Mindi ChahalTop marketers say they are too busy running a business to spend their whole time on communications.
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How to build a marketing team from scratch
Jonathan BaconManaging a marketing team is one thing but creating one from the ground up in line with rapid business growth requires additional focus.
Jaguar Land Rover: We will invest in marketing despite the downturn
Sarah VizardThe car manufacturer’s UK marketing boss believes brands cannot and should not go dark during a recession, especially in the auto industry where long-term planning is key.
Coronavirus pandemic drives record decline in marketing budgets
Sarah VizardBudgets contracted at the fastest pace since the IPA Bellwether began more than 20 years ago, with all areas of marketing impacted.
‘We were digital first responders’: Why Microsoft wants a key role in the post-pandemic recovery
Matt BarkerThe tech giant’s UK CMO Paul Bolt believes future success will be gained by staying “humble” and remaining optimistic about the challenges of a post-pandemic world.
PepsiCo marketing becomes ‘more selective’ with focus on fewer, bigger activities
Sarah VizardPepsiCo may have cut its marketing spend during the coronavirus crisis, but it believes that has led it to “become better” at marketing as it focuses more on activities that generate higher ROI.