Cultivating creativity in an always-on work environment
Having the space to feel relaxed, confident and inspired is helping marketers stay creative in a hyper-connected world.
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Having the space to feel relaxed, confident and inspired is helping marketers stay creative in a hyper-connected world.
Top marketers say they are too busy running a business to spend their whole time on communications.
Managing a marketing team is one thing but creating one from the ground up in line with rapid business growth requires additional focus.
Tom Wallis believes data can be used as a highly-effective means to improve the customer experience, as much as drive sales.
The sandwich chain is on the hunt for a new global creative agency to aid its ongoing digital transformation and wider transition to a post-lockdown world.
Whenever a marketer sets out to improve, augment or adapt the four Ps, they reveal the absurdity of the exercise and reinforce why product, price, place and promotion remain the core concepts of the marketing mix.
Chancellor Rishi Sunak is hoping to reboot business with his latest Budget, putting apprenticeships, cuts to business rates and support for the high street at the top of the agenda.