Marketing Week presents the key talking points from an exclusive breakfast briefing on Programmatic Branding, held in partnership with DoubleClick by Google.
Panasonic has gone from running just 80 marketing campaigns a year across its B2B channels to one every 2 hours and 15 minutes – or 902 in 2015 – since making the decision to transform its marketing into an automated function back in 2013.
As ad formats develop and the techniques of data-driven marketing grow increasingly sophisticated, programmatic buying is evolving at a remarkable pace, placing revolutionary new technology at the heart of integrated campaigns.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the persistent pay discrepancies in marketing to McDonald’s crediting its “marketing machine” , it’s been a busy week. Here is my take.
Travel brands need to think carefully about how and when they spend their marketing budgets and launch discounts, as British holidaymakers look to save their cash.
Reflecting the obsession with stats in sport, BT Sport dug deep into the data behind the online abuse epidemic to start a nationwide conversation about the scale of unseen hate.
There are many intersecting causes for marketing’s gender pay gap – and the fact it has got worse – but failure to address it now will only exacerbate the issue.