Marketers are still struggling to follow consumers’ purchase journeys as they research and buy on numerous devices, and without a new approach they risk losing sight of the effectiveness of performance marketing.
As Facebook and Twitter announce developments to improve mobile experiences, are brands’ strategies keeping up with the pace of change and creating truly valuable experiences for consumers?
Asos saw 50% of its sales come through a mobile device in February, with the online fashion retailer reporting 3.2 million downloads of its mobile app in the six months to 29 February.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.