Following a recent column from Marketing Week columnist Mark Ritson calling into question the validity of brand valuations, three of the largest valuation companies joined him on the B2B stage at The Festival of Marketing to defend the process.
Emirates has agreed the ‘biggest sponsorship deal’ in the history of the Association of Tennis Professionals (ATP), with the travel brand set to become the official airline and premier partner of the ATP World Tour.
With only a few weeks until the opening of the latest Star Wars movie, there are no shortage of brands jumping on the bandwagon. Here I review the logic behind the brand partnerships.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Embarking on organisational change means being willing to challenge yourself and others, and leading people through uncertainty with courage.
With A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.