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Brand valuation: Brilliant or Bullshit?
Marketing WeekFollowing a recent column from Marketing Week columnist Mark Ritson calling into question the validity of brand valuations, three of the largest valuation companies joined him on the B2B stage at The Festival of Marketing to defend the process.
Emirates continues sports sponsorship drive as it signs ‘biggest deal’ in ATP history
Thomas HobbsEmirates has agreed the ‘biggest sponsorship deal’ in the history of the Association of Tennis Professionals (ATP), with the travel brand set to become the official airline and premier partner of the ATP World Tour.
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Mark Ritson: Star Wars is not the brand partnership you’re looking for
Mark RitsonWith only a few weeks until the opening of the latest Star Wars movie, there are no shortage of brands jumping on the bandwagon. Here I review the logic behind the brand partnerships.
The Language of Effectiveness report 2023
Charlotte RogersFaced with a worsening cost crisis, soaring inflation and recession, this report explores how marketers can demonstrate the tangible impact of their activity so they can make a compelling case for investment, even as budgets are squeezed.
Mars CEO: Attacks on brand purpose are ‘nonsense’
Niamh CarrollDismissing its critics, Mars’s CEO believes brand purpose is an essential tool for “quality” companies in both talent acquisition and driving profit.
Steve Challouma returns to marketing as CMO of Birds Eye owner
Lucy TesserasHe takes on the CMO role at Nomad Foods after three years running Birds Eye’s UK and Ireland business.
Meta, John Lewis, Mars: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.