5 Comments
Brand valuation: Brilliant or Bullshit?
Marketing WeekFollowing a recent column from Marketing Week columnist Mark Ritson calling into question the validity of brand valuations, three of the largest valuation companies joined him on the B2B stage at The Festival of Marketing to defend the process.
Emirates continues sports sponsorship drive as it signs ‘biggest deal’ in ATP history
Thomas HobbsEmirates has agreed the ‘biggest sponsorship deal’ in the history of the Association of Tennis Professionals (ATP), with the travel brand set to become the official airline and premier partner of the ATP World Tour.
4 Comments
Mark Ritson: Star Wars is not the brand partnership you’re looking for
Mark RitsonWith only a few weeks until the opening of the latest Star Wars movie, there are no shortage of brands jumping on the bandwagon. Here I review the logic behind the brand partnerships.
Cost of living impact, economy shrinkage, cutting marketing spend: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Tesco, Zalando, Butlin’s: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
To succeed in transforming your brand, you must also transform yourself
Andrew GeogheganEmbarking on organisational change means being willing to challenge yourself and others, and leading people through uncertainty with courage.
Do aspiring marketers misunderstand marketing?
Charlotte RogersWith A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.