Physical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
Growth is high on the agenda for all forward-thinking businesses but so too is offering a personalised service.
Marketing automation has the potential to deliver targeted communication that cuts waste and maximises ad effectiveness, but marketers need to overcome several internal and external challenges before embarking on implementation.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Celebrating a brand’s anniversary shouldn’t be about complacency or introspection but a reassessment of what its heritage means for modern consumers.
Agile working offers marketers the freedom to get things done at speed, but starting small and learning to pace yourself is key.
University freshers are eager consumers without established brand loyalties, so gaining their love at a formative time can lead to lifelong relationships.