Recipe box provider Gousto has partnered with media agency the7stars to usher in a new, ‘fluid’ approach to planning audiovisual campaigns, with some exciting results
When Vodafone’s youth-oriented mobile brand VOXI wanted to tell young people about its ‘Endless Video’ service, it found tapping the authenticity of creators through YouTube BrandConnect was the best way to drive up awareness and consideration.
In one of retail’s toughest years, Currys PC World turned to YouTube to rapidly scale awareness of its ShopLive online service and then supercharge the efficiency of credit customer acquisition through Trueview for Action.
Marketing Week columnist and founder of the Mini MBA in Marketing, Mark Ritson, debates his principles of ‘Bothism’ with Omnicom Media Group UK chief executive Dan Clays – as a marketer mindset, an approach to media and campaign planning, and a guide for producing creative that’s fit for purpose.