How to keep on the right side of data regulation
With new laws in the offing and regulators getting tough on data usage and digital advertising, brands need to ensure their marketers understand the changes to avoid hefty penalties.
With new laws in the offing and regulators getting tough on data usage and digital advertising, brands need to ensure their marketers understand the changes to avoid hefty penalties.
Brands that want to use Zoella, PewDiePie or Alfie Deyes in their campaigns will need to read up on the ad rules as the Advertising Standards Authority and Committee of Advertising Practice launch new guidelines to explain how brands should act when partnering with vloggers.
May marked the 10th anniversary of YouTube’s public launch. The world’s biggest video platform has undoubtedly had a huge impact on marketing and the way brands create and share content but in order to remain number one over the next decade, it faces a number of challenges.
Brands’ use of social media has evolved from clumsy attempts to engage customers to slick content marketing, but as social networks push their advertising products brands must decide whether they need to invest to grow their reach.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.