Brands that want to use Zoella, PewDiePie or Alfie Deyes in their campaigns will need to read up on the ad rules as the Advertising Standards Authority and Committee of Advertising Practice launch new guidelines to explain how brands should act when partnering with vloggers.
May marked the 10th anniversary of YouTube’s public launch. The world’s biggest video platform has undoubtedly had a huge impact on marketing and the way brands create and share content but in order to remain number one over the next decade, it faces a number of challenges.
Brands’ use of social media has evolved from clumsy attempts to engage customers to slick content marketing, but as social networks push their advertising products brands must decide whether they need to invest to grow their reach.
WhatsApp is aiming to highlight the fact it holds user privacy in high regards and show how its service actually works as it launches its first global campaign.
Walkers is behind April’s most effective ad campaign, winning over the public by tapping into “unspoken behaviour” and scoring high on both long and short-term effectiveness measures, according to The Works study.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
From the challenges of personalisation and the data needed to ensure it is effective, to best practice examples and how to measure success, this guide offers an overview of everything brands need to consider when it comes to ecommerce personalisation.