How to launch new technology
With so many product launches it can be hard for consumers to get to grips with new technology so brands need to ensure they demonstrate how systems work rather than simply drum up excitement.
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Why Fitbit is shifting focus from fitness to fashion
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Marketoonist on customer experience
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here