How to launch new technology
With so many product launches it can be hard for consumers to get to grips with new technology so brands need to ensure they demonstrate how systems work rather than simply drum up excitement.
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Why Fitbit is shifting focus from fitness to fashion
Thomas HobbsDespite its share price dropping by half in the past month, wearables brand Fitbit is forging ahead with a new marketing focus, sponsorship of BBC Sports Relief and fashion-focused products.
Why 2016 will be virtual reality’s breakthrough year
Mindi ChahalWith virtual reality set to become a $1bn industry in 2016 marketers are switching on to the technology as the next big content marketing medium.
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Hiring slumps as companies look to cut marketing jobs
Sarah VizardWith the furlough scheme coming to an end, businesses looking to cut costs in the absence of recovering revenues are planning to do so at least in part by cutting jobs.
Jaguar Land Rover: We will invest in marketing despite the downturn
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