Despite its share price dropping by half in the past month, wearables brand Fitbit is forging ahead with a new marketing focus, sponsorship of BBC Sports Relief and fashion-focused products.
With virtual reality set to become a $1bn industry in 2016 marketers are switching on to the technology as the next big content marketing medium.
The imminent arrival of the Apple Watch and a phalanx of other smartwatches into the global market was the main topic for debate last week at Baselworld – the annual gathering of the watchmaking industry in Switzerland. There were three very different competitive responses from the Swiss brands in attendance at the event.
Procter & Gamble saw a 5% revenue increase and credits this to “doubling down” on marketing and innovation over the past year.
Sarah Everard was a marketer like us, and we can honour her memory through work and workplaces that exclude violence from the definition of masculinity.
Tesco CEO Ken Murphy claims it has strengthened its brand health across all metrics this year – but how does the supermarket compare to its UK competitors?
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here