What sort of looney-tune would spend 100 nights out of 365 going to nightclubs? An advertising agency account planner, of course. In this case it was Duckworth Finn Grubb Waters’ Ben Malbon. He was compiling research for a PhD funded by the Economic and Social Research Council. He followed 18 clubbers for a year, from 1996 to 1997, and the interviews he conducted with them form the basis of his new book Clubbing: Dancing, Ecstasy, Vitality published last week by Routledge. Malbon says: “The book is concerned with some of the motivations for and the socio-spatio-temporal and bodily-emotional practices which constitute the clubbing experience.” Funny, the Diary thought it was just about taking lots of drugs and manic, stupid dancing.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
From the challenges of personalisation and the data needed to ensure it is effective, to best practice examples and how to measure success, this guide offers an overview of everything brands need to consider when it comes to ecommerce personalisation.
Brands can drive loyalty among millennials and gen Z through personalisation and rewarding customers in bitcoin.
While on the surface it might appear they don’t have much in common, gourmet popcorn brand Joe & Seph’s and FMCG giant Essity both agree the pandemic has made innovation more important than ever.