Brands that don’t match words with deeds when it comes to their impact on society face the threat of vigilante justice, with Greenpeace having forced brands such as Tesco, Lego and Waitrose to change their ways over recent years.
Maersk Line’s social media manager Davina Rapaport says that social media in companies should focus on what keeps a CEO awake at night, not simply likes and engagement.
UK department stores are failing to introduce omnichannel experiences at a pace that keeps up with consumer demand, new research finds, meaning they lag behind their US counterparts.
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Having started her career in telecoms working for T-Mobile, Virgin Media and Apple, Anisha Patel is now head of marketing at property firm GPE, and while she may have switched sectors she has stayed true to a commitment to making life easier for customers.
GSK Consumer Healthcare’s CMO Tamara Rogers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
It started with a tweet and went on to raise over £20m to tackle food poverty.