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M&S injects Hollywood glamour to ad campaign
Suzanne BearneMarks & Spencer has enlisted Hollywood actor Ryan Reynolds and model and actress Rosie Huntington-Whiteley as the new faces of its autumn fashion campaign, as the retailer looks to attract a younger market.
Money can buy happiness, in the short term at least
MaryLou CostaConsumer confidence may have plummeted to an all-time low, according to recent data from Gfk NOP, but a sneak peek at one of the features in our next issue casts somewhat of a light on the never-ending gloom. Next week we’ll be exclusively featuring a look at the ’Happiness Exchange’, a survey of 25-year-olds conducted […]
How Aurora Fashions is using Marketing Week’s advice to repair cracks in retail strategy
Marketing WeekExplore our five-step guide to retail survival, here See how Morrisons is trying a new approach as an educator, here Mike Shearwood, chief executive, Aurora Fashions, which owns Oasis, Warehouse, Coast and Karen Millen Open an outlet Mike Shearwood (MS): We have outlet stores in Bicester Village (Karen Millen and Coast), Las Rozas near Madrid […]
How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.
Unilever CEO: More focused business is delivering ‘improved’ growth
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Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
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What great customer experience looks like in financial services
Marketing Week ReportersThe sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.