As Facebook and Twitter announce developments to improve mobile experiences, are brands’ strategies keeping up with the pace of change and creating truly valuable experiences for consumers?
O2 is looking to personalise the communications it sends out on its owned and earned media by tracking users on ‘dark social’ – content sharing that cannot be accurately tracked because it takes place on messenger apps or via email, rather on Facebook or Twitter.
Speaking at the IAB Digital Conference this week (June 28), the likes of Facebook, Google and John Lewis reiterated the importance of mobile, calling it the number one platform to make an emotional impact with consumers.
We take a look at how businesses can build their brands on the worldwide phenomenon that is TikTok.
We arm marketers with all the numbers they need to tackle the week ahead.
On a budget of just £230,000, KFC used social media, as well as print and outdoor, to get people trying its new fries and shift perceptions of the fast food brand.
The new CEO of Sainsbury’s believes the changes will help the supermarket get closer to customers, who he also says he will be spending a lot more time with in focus groups.